How to Sell on Amazon India
At a glance
Cost
Free to register
Timeline
2-5 working days
Difficulty
Medium
Selling on Amazon India puts your products in front of crores of buyers. Visit sell.amazon.in or sellercentral.amazon.in and click "Start Selling" to begin. Registration is free; Amazon earns through referral fees when you make sales. Onboarding typically takes 2-5 working days after you submit complete documents. GST verification alone can take up to 72 hours.
Why should you sell on Amazon India?
Zero referral fee
On 12.5 Cr+ products, with up to 70% fee savings in 1,800+ categories.
FBA fulfillment
Amazon stores, packs, and ships for you. Often easier for beginners than self-shipping.
Flexible shipping
Self-ship, Easy Ship, or FBA. Pick the model that fits your operations and budget.
GST Is Mandatory
You need a valid GSTIN for most categories on Amazon India. Plan for GST verification timing when you launch. Referral fees range from 2% to 27% depending on category — review the latest schedule on Seller Central before pricing.
What do you need to start selling on Amazon India?
Amazon India Seller Checklist
- PAN card
- GSTIN (mandatory for most categories)
- Bank account in the business name
- Address proof
- Mobile number and email for account verification
- Product photos meeting Amazon guidelines
- Product descriptions and catalog / SKU data
Step-by-Step: From Sign-Up to Live
- 1
Create your seller account
Start at sell.amazon.in or sellercentral.amazon.in, choose Start Selling, then finish mobile and email verification.
- 2
Enter GST details
Provide your GSTIN. Verification can take up to 72 hours. Ensure the legal business name matches your documents.
- 3
Set your store name
Choose a display name customers will see. Avoid keyword-stuffing; use your brand or business name as registered.
- 4
Add pickup address
Enter where you ship Easy Ship/self-ship orders from or where FBA inbound pickups happen.
- 5
Choose shipping model
Choose self-ship, Easy Ship, or FBA—each changes cost and how you run ops.
- 6
Add bank details
Link the bank account where Amazon will settle your sales proceeds. Name should match your business registration.
- 7
Complete KYC
Complete identity and business checks, then list and launch—most sellers finish onboarding in 2–5 working days.
Shipping Options in Brief
Key takeaway
Self-Ship
Full controlYou pack and hand to a courier. Best for sellers with existing logistics or custom packaging needs.
Easy Ship
Middle groundAmazon arranges pickup from you; you store inventory. You handle storage, Amazon handles delivery.
FBA
Recommended for beginnersAmazon stores, packs, and delivers. Products qualify for Prime delivery — more visibility and sales.
Official Resources
- Amazon Sell India — sell.amazon.in
- Amazon Seller Central (India) — sellercentral.amazon.in
- Amazon Seller University — sellercentral.amazon.in/learn
Frequently Asked Questions
Government schemes you may qualify for
Based on this guide, these schemes could benefit your business.
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